Recently, I wrote a blog post on the Dallas Search Engine Academy blog about avoiding spammy links.
If you don’t see that as important – here’s a quick example.
One of my SEO Training students runs a large ecommerce website, selling name tags online. He is very marketing savvy, and also knows a great deal about online marketing. One of his consultants promised quick results – and the consultant delivered. However, the method this consultant chose was to build a large quantity (not quality) links to my client’s site. Sure, he had lots of links – but they were spammy ones.
So when the original Google Penguin update hit in April of 2012 – my client’s website traffic was decimated. He was nowhere to be found.
Right now – I still see some locally based websites that are under the radar (i.e. they have not been flagged for spammy links by Google). But it’s only a matter of time.
Don’t build your online strategy on spammy links – it’s like building your house on sand.